Circa 1950 Coca Cola Bottler Instructions for Correct Installation and Care of Deluxe Coca-Cola Embossed Metal Street Signs
(Coca Cola)

Atlanta Georgia: Coca-Cola, 1950. A large folding brochure, 4 panels, approx. 14 1/2" x 10" approximate size; which explains, "Age creeps up on a sign from behind Paint the Backs for Longer Life..." and goes on to detail and explain proper installation and care procedures, placement of corner details, with finished signage on the street; illustrated throughout with half-tones in a bluish tone; no company or date; however, only Coca-Cola signage depicted, with their logos and circa 1950; showing several sign types for outdoor commercial use; some edge, tips wear; a little soiling and dustiness; very good condition and interesting construction, technology and advertising ephemera from the time. Very Good Paperback (Item ID: 20997)

$45.00

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