Cambridge, Massachusetts: The MIT Press, 1984. First Edition. Soft Cover. Very Good. Item #26764
32 pages; color, black and white illustrated throughout. (From the editor's notes by Mildred Friedman) "...contains all of the attitudes and qualities that have made this designer's work consistently fresh, insightful and stimulating to the eye and mind..." Paul Rand (1914 - 1996) American graphic designer, "...All his covers featured a bold use of color, paired with a single striking image and the strong, clean typography that had become his trademark. The Rand style, unique as a fingerprint, commanded instant recognition, whether in a magazine layout, on a letterhead, or wrapped around a book, and it changed the look of twentieth-century graphics. Other designers strove to emulate his work, and “the Rand look” itself became an American icon...." (Ann T. Keene in the ANB) Approx. 8 1/2" x 11" size, printed paper covers. Some edge, tips wear, little spotting to binding; in very good condition.